I get invitations to participate in a fair number of blogging campaigns but I turn most of them down because, while worthwhile, they’re just not something I’m passionate about.
ConAgra Foods’ Child Hunger Ends Here campaign is different.
I live in a relatively affluent area so I was surprised to learn about the large number of my daughter’s classmates who qualify for free or reduced lunches. Then I was dismayed at these statistics from the U.S. Department of Agriculture: 17.2 million American children struggle with hunger (that is 1 in 4). In Colorado, 13% of children live in poverty.
I would expect statistics like this elsewhere but certainly not in my own backyard.
That is why ConAgra’s campaign to fight hunger resonated with me. They are partnering with Feeding America and are issuing a call-to-action that is as simple as buying the foods you already love at the grocery store. Here’s how you can help:
Go Grocery Shopping
From March through May 2011, ConAgra Foods will embark on its largest branded initiative to fight child hunger in the United States. Consumers can purchase select ConAgra Foods brands and, when they enter their code online, the company will donate one meal to Feeding America – up to 2.5 million meals this during the time period. Visit www.childhungerendshere.com and enter the eight-digit purchase code found on specially-marked packages. Participating brands include: Banquet, Chef Boyardee, Healthy Choice, Fresh Mixers, Kid Cuisine, Marie Callender’s and Peter Pan. Every code entered is another meal that ConAgra Foods will enable Feeding America to secure through local food banks. Codes on specially-marked packages can be redeemed through August 2011.
Text to Donate
Consumers can make a financial contribution to Feeding America through a mobile giving campaign. Simply text “FEEDKIDS” to 50555 to make a $10 donation directly to Feeding America through June 30, 2011.
Spread the Word
Individuals can get more information on the child hunger issue by following ConAgra Foods on Facebook and Twitter. When you become a fan at facebook.com/ConAgraFoods, you can see how your donations are making a difference and share your own photos and stories. You can also follow the issue and get the latest information at twitter.com/ConAgraFoods. The Twitter hashtag is #ChildHungerEndsHere.
Over the next few months, I’ll be heading over to the local food bank and posting about simple yet worthwhile things we can all do to help child hunger. Please join me in helping this wonderful cause in whatever way you can!
Disclaimer: I am participating in a campaign to help end child hunger through ConAgra Foods. All recommendations are my own and
I'm a Canadian-born mom of two, former Denver Post columnist, family travel writer, editor of MileHighMamas.com and 9News contributor. Expert on all things Utah, Denver, family and travel. Lover of laughter and life. Happily married to a man obsessed with growing The Great Pumpkin. 